Have yourself a ‘merry’ little Christmas: Alcohol adverts and alcohol content within adverts in the run up to Christmas

Exposure to alcohol adverts or other audio-visual content (AVC) in the media is associated with initiation and subsequent use by adolescents adults, especially those at risk of an disorder. The Christmas period characterised increased consumption there may be increase advertisements during this period. current study explored number shown on UK television a sample days run-up 2022 found that were commonly but was also seen for things such as supermarkets. amount likely encourage drinking make difficult time people disorders who are recovery.